Football analysis
Read the match before you read the odds
A practical framework for assessing form, team news and price without letting one result tell the whole story.
2 min readThe analysis desk.
Look beyond the scoreline. Explore the concepts behind football markets, statistics and bookmaker comparisons.
Football statistics
Expected goals: what the number can and cannot tell you
Use xG to understand chance quality, with attention to the model, the sample and the context.
1 min readMarket guide
Both teams to score: look beyond the headline percentage
Understand the BTTS market and why recent scoring streaks need context.
1 min readMarket guide
Corners and cards need their own match analysis
Why possession, pressure and referee figures need more context than a season average.
1 min readBookmaker guide
How to compare bookmakers beyond the welcome offer
Look at market access, pricing, payments and account tools before comparing promotions.
1 min readOdds explained
What the bookmaker margin tells you about a market
Calculate implied probability and overround, and understand the limits of both.
1 min read