William Hill review: UK sportsbook, licence-checked
Best for: Racing and a high-street name online
A ninety-year-old British brand with a strong racing product, a clean app and the reassurance of a shop on most high streets. Market depth trails bet365; the everyday experience is solid.
No welcome offer shown. We publish an offer only after reading it with its significant terms on the operator's own page; this operator's page could not be read at the last verification, so its current offer is on its site.
Visit William HillLicence check
- Licensee
- WHG (International) Limited
- Gambling Commission account
- 39225
- Checked against the register
- 2 November 2026
- Group
- evoke plc
Pros
- Strong horse racing coverage with best odds guaranteed on UK and Irish racing at the time of verification
- Clear, quick app with bet builder and cash out
- Shops nationwide for cash deposits and withdrawals to your online account
Cons
- Fewer in-play markets than bet365
- Promotional emails are frequent unless you opt out
| Products | sportsbook, casino, bingo, poker |
|---|---|
| Founded | 1934 |
| Deposit methods | Not yet documented |
| Minimum deposit | Not yet documented |
| Apps | iOS and Android |
| Live streaming | Yes |
| Cash out | Yes |
| Minimum age | 18 |
William Hill has been taking bets since 1934 and moved online in 1998. Since 2023 it has been part of evoke plc (formerly 888 Holdings), and its online licence for Great Britain is held by WHG (International) Limited.
Odds and markets
Racing is the strength: every UK and Irish meeting, greyhounds, and enhanced place terms on big festivals. Football coverage is broad with a well-built bet builder. In-play depth is good rather than exceptional.
App and site
The app was rebuilt in 2022 and is one of the cleaner ones in the market. Racecards, form and streaming sit inside the app; cash out is reliable.
Payments
Documented payment methods and withdrawal times are on the operator’s help pages and will be transcribed here at the next verification; until then they are shown as not yet documented.
Safer gambling
Limits, time-outs and GamStop apply. William Hill’s shops link to the online account, which some customers use to keep deposits in cash.
Frequently asked questions
Who owns William Hill?
evoke plc, the London-listed group formerly named 888 Holdings, which bought William Hill's non-US business in 2022.
18+. Gambling can be harmful; BeGambleAware.org. This review is advertising: we may earn a commission if you open an account through a link on this page. It does not affect the rating.