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Home/Betting countries/Kenya
✓ Facts on this page last verified 23 September 2026

Africa / Country guide

Betting in Kenya

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The local market

Operators in Kenya

9 profiles

The GRA public table is headed 2025/26. These are dated register records, not confirmation of a 2026/27 renewal. Check the current licence term directly before relying on availability.

About this directory. Selected market profiles, listed alphabetically, not a ranking or a complete register. Source review: . Licensing and availability can change; use the linked sources for the latest position.

No paid placements or affiliate tracking links appear in this directory. An operator disclosure is not independent licence verification. Local age, identity and location requirements apply.

Explore brands

More operators

7 operators

Explore more betting and casino brands and their websites. Check the country guide below and each operator’s terms for availability in Kenya.

Links go directly to operator websites without referral codes. Inclusion does not confirm local licensing or availability. See the sourced operator directory above for local context.

Local betting landscape

Kenya’s Gambling Regulatory Authority publishes local operator records, with a large mobile-money-driven market. Winnings are taxed by withholding, excise on stakes has risen repeatedly, and a 2025 Gambling Control Act and BCLB directives have restricted advertising, including a 2025 suspension of gambling ads pending new rules.

Kenya at a glance

Status
Regulated, open licensing
Regulator
Gambling Regulatory Authority (GRA)
Statute
Betting, Lotteries and Gaming Act (Cap 131); Gambling Control Act 2025
Online sports betting
Licensed, open market
Online casino
Licensed, open market
Minimum age
18
Tax on winnings
Winnings taxed by withholding (20%); operators pay excise on stakes and betting tax
Affiliate marketing
Restricted

Kenya’s market runs on M-Pesa: most bets are placed and paid by mobile money. The Gambling Regulatory Authority publishes the operator register under the Gambling Control Act 2025 framework. Its public table still carries a 2025/26 heading, so the entries above do not independently confirm renewal for 2026/27.

Rules that matter to players

Minimum age 18. A 20 per cent withholding tax applies to winnings, and excise duty applies to stakes.

Advertising and affiliates

The former BCLB suspended gambling advertising in 2025. Consult the GRA’s current advertising rules and approvals before running affiliate promotions.

Tax

Operators pay betting tax on gross gaming revenue and excise on stakes; rates have changed several times since 2019.

Operator register